11/19 Day 4

Today was filled with fun learning in addition to more shark tank "cases". we briefly talked about how some products are "family" branded. thats means that they share a common name, a example being crest, and just change the other title to make different products. we also spent some time learning about how much a brand can be worth. "brand" being just the name and none of the physical assets. we also looked at a shark tank company and then talked about the reasons why the product might fail.one thin g in the book not mentioned today was nonprofit marketing and i think thats almost as important as for profit marketing beacuse it's their only way of getting their name out. something briefly mentioned but i think is important is product modification. products sometimes go through several major changes before hitting market.Labeling i think is also important because it's what people see before they buy the product.