11/17/15 Day 2

Today was a day where we learned about some of the major factors that go into marketing decisions. We also learned about how the product is going to be sold (weather to compete on price or have the product customizable.) We also saw a shark tank episode where the product is targeted to  certain areas of the world. one thing the book mentions is the 80/20 principle that states "twenty percent of all customers generate eighty percent of the demand" another thing the book goes into more details is the differences between races and ages as far as marketing to them. another thing is the how you can segment by how a person might think in addition to their demographics.