11/16/15 Day 1

Today, we learned about the basic of marketing along with a few visual aids about the various decisions on what a product is. The fist big point is the four P's of marketing, which are product, place, price and promotion. we also watched a few episodes o shark tank and tied the investment products to models like the GE model. another thing that we learned about was the 3 advantages that companies may have in advertising. Apple is a example of your own operating system. Falcon Northwest is a example of a niche market. Proctor and Gamble is a example of "throwing money" at the product and having it stick.  a few tings mentioned in the book but not in class were How much marketing plays in everyday life, some of the tools of marketing and the book went into detail about how a SWOT analysis applies to marketing