11/18/2015 Day 3

Today was a day where we learned about the differences about B2B and B2C selling, mainly that B2B is done in bulk while B2C is usually a few pieces at a time. we also went into how involved we get in purchasing items, focusing on how men buy clothes. we also saw a few shark tank episodes where the product could go into a B2C selling strategy or B2B. The book mentions is the different types of products, from raw materials to finished products with different uses. another thing in the book is a third segment to sell to, B2G (business to government). the book also mentions reference groups which i think be very important to marketing.